THE PROJECT

Tara's House Animal Rescue is a non-profit organization dedicated to rescuing dogs and helping them find permenent, loving homes. The organization needed a refreshed website that felt warm and approachable while giving visitors a clear path to get involved.

CLIENT
Tara's House Animal Rescue

INDUSTRY
Nonprofit/
​Animal Rescue

SERVICE
Website Redesign
Content Strategy
Website Organization
SEO Foundation

THE CHALLENGE

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I needed to transform an outdated, disorganized website into a user-friendly, engaging and easy-to-navigate experience that better supported Tara’s House’s mission. The previous site had usability challenges, broken or confusing links and content that was difficult to navigate, making it harder for visitors to find the information they needed.

​The redesigned site created a clearer, more intuitive experience designed to increase adoptions, attract donors and encourage community involvement. A friendly visual identity, engaging pet photography and an energetic color palette create an immediate emotional connection, while consistent typography, organized content and cohesive graphic elements make it easy for visitors to explore the site, find available pets and discover ways to get involved.

THE STRATEGY BEHIND THE DESIGN

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CLARIFY
Organize a large amount of rescue information into an intuitive site structure. 

CONNECT
​Use imagery and messaging that creates an emotional connection with potential adopters and supporters

SIMPLIFY
Make high-priority actions: adopt, foster, volunteer and donate, easy to find.

EMPOWER
Build the site on a user-friendly platform that the organization can maintain as dogs, events, and information change.

DESIGNED TO WORK

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Wherever they find you.

The responsive design creates a consistent experience across desktop, tablet and mobile. It's important detail for an organization whose supporters, fosters, and potential adopters may be visiting from anywhere.

SAME MISSION. FRESH PERSPECTIVE.

A Website Ready For Its Next Chapter.

The goal wasn't simply to make the website look newer; it was to create a clearer, more cohesive digital presence that the staff of Tara's House could easily manage and continue to grow. 

HOME PAGE
Clear messaging and immediate ways to adopt, foster, volunteer or donate. 

ADOPTION
Simplified navigation helps potential adopters quickly find available dogs and understand the adoption process.

GET INVOLVED
Donation, fostering and volunteer opportunities are easy to find and easy to act on.

Has your website outgrown your organization?

Your website should reflect who you are today, not who you were when you started. TRINITY can refresh your brand, reorganize your content and rebuild your existing website on a modern user-friendly platform without making the process overwhelming.

Let's Talk about your site!